LinkedIn currently has more than 150 million members and is continuously growing. Indeed, it’s turning out as a very influential and interactive platform where people can network and feature their industry-specific skills and qualifications.
Not only is it for job-seekers, it’s also for businesses that seek competent candidates for positions within their organization. There is always something new to learn in the forums, and there are tons of people that you can “meet” and network with everyday. That’s why it’s very important to not only create an impressive profile, but a more productive one as well. Here’s a few ways to do both so you can take advantage of LinkedIn’s full potential.
1. Treat your LinkedIn profile like a website: First and foremost, make sure that your profile is neatly laid-out, clean-looking, and free of grammatical errors. It’s always advisable to write it first on MS Word so that you can catch your errors early and easily.
2. Become conscious of your keywords: Like most search technologies, LinkedIn’s domestic search engines sift through profiles using keywords. Make sure that your profile is easily searchable with the most relevant keywords that apply to you.
3. Fill out the name fields properly and clearly: Always put your first name in the first name field and second name in the second name field. This is very basic, but very important because if you want the right people to find you easily.
4. Keep it professional: Keep your photos and your profile professional. Pictures with your family, car, and even pets, can be very confusing and unprofessional. Save those pictures for facebook, we’re all business when it comes to LinkedIn.
5. Use the “post an update” function to your advantage: Yes, Linkedin also has a “post an update” function that you can use to constantly communicate with your market or audience. Use this tool to build and foster professional relationships within LinkedIn, and pretty soon your networking skills will be on a whole new level.
6. Personalize your public profile URL: Just like a typical website, you can get a custom URL for your LinkedIn profile. This is a great way to project professionalism and also helps build your personal brand. Here’s how to get your own custom URL: Log in click Profile > Edit Profile in the main nav bar. At the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL and specify what you’d like your address to be. When you’re finished, click Set Custom URL and you’re done!
7. Be detailed about your educational attainments: Linkedin has now a section in which you can feature all your certifications, licenses as well as your educational attainments. This of course helps you boost your credibility and competency.
8. Join and participate in your target industry or group: Always focus on the groups that you are interested in, join the groups of your own industry or market, or the groups of your target market. This is a great way to get a first-hand feel for that market because you will know (through these groups) what topics or issues are affecting them. This in turn can help you point out opportunities to solve their problems and issues.
9. Actively maintain and manage your group: If you do create a group, it is very important that you first seek a moderator for that group to keep it active. That could be you or a trusted buddy of yours who belongs to the same group, industry, or interest. Try to come up with relevant topics for discussions that can help the members in the group. This gives you credibility, expertise, and “leadership points”.
10. Select the invites that you dish out: With LinkedIn, you only get 3000 invitations per account so you better use them wisely. LinkedIn lets you upload entire lists but make sure you do not use them all at once. Also, keep your invites limited to those who are already on LinkedIn. It’s better to leave some invite allocations for the future because you can’t add or even purchase more invitations.
So there you go, these are our handy tips to keep your LinkedIn profile more productive and effective. Enjoy and Goodluck!